Games × AI
Shopsy
Built Play & Earn for one of India's largest shopping platforms — Flipkart-level infrastructure, running in production.
100M+
User base
Full
SDK integration
3
Months to production
Live
Status
Context
Shopsy needed an engagement layer that could hold users inside the app between purchase intents. The brief was clear: games and rewards that drive commerce, not distract from it.
The challenge wasn't building the games — it was integrating at Flipkart-level scale without touching the core app architecture, and designing an economy that converted.
Our role
End-to-end. SDK integration, catalog selection, economy design, live ops tooling, and ongoing support. We owned the engagement layer completely so Shopsy's team didn't have to.
Everything was built to run on a ₹5,000 Android phone without killing performance or battery. That's the actual Shopsy user — and that constraint shaped every decision.
What we built
Games catalog
Integrated a curated selection of casual and puzzle titles from the WhaleUp catalog — each optimised for 2-minute sessions on low-end Android devices. No bloat, no battery drain.
Play & Earn SDK
Embedded the full WhaleUp SDK into Shopsy's existing infrastructure. Players earn rewards through gameplay that feed directly into the Shopsy commerce loop — purchases, coupons, loyalty.
Live ops & dashboards
Built the tooling for Shopsy's team to manage tournaments, events, and reward schedules without engineering involvement. Live ops handled end-to-end.
Economy design
Designed the reward economy from scratch — earn rates, redemption flows, abuse prevention. The economy needed to drive commerce, not replace it.
* Client referenced by product name. Full Flipkart/Shopsy attribution pending logo permission confirmation.
Building something at scale?
We work with a selective number of partners. Let's see if the fit is right.